APRIL 3 | 2 ניסן

The International Day of Jewish Youth Service

Since 2005, J-Serve has provided teens with a unique opportunity to band together through service as a united global network committed to fulfilling the Jewish values of gemilut chasidim, acts of loving kindness, tzedakah, just and charitable giving, and tikkun olam, the responsibility to repair the world. Every year, Jewish teens worldwide join each other on this special day and throughout the spring to make their community and the world a better place.

J-Serve is a collaborative effort made possible by an incredible team of organizations.

Apply for FundingPlan Your EventTools and ResourcesSpotlfy Playlist

Share Your Plans

We're excited to celebrate and support every J-Serve project worldwide. Let us know your big plans for April!

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J-Serve Grant Application

In an effort to empower a growing number of communities around the world to participate and expand their program efforts, we are excited to announce that community grants are now available for J-Serve 2022! All grant applications will be reviewed on a rolling basis. If you have any questions, feel free to email us.

Available Grants for J-Serve 2022 include:

Micro-Grants

Up to $500 USD
Open to all J-Serve projects engaging 10+ Jewish teens (grades 6-12) in partnership with at least one other local community movement/agency.

Mid-Size Grants

Up to $1,800 USD
Open to all J-Serve projects led by new or returning agencies that can demonstrate 2+ established community partnerships and whose programming will reach 100+ Jewish teens (grades 6 - 12)

Large Grants

Up to $2,500 USD
Open to all J-Serve projects led by new or returning agencies that can demonstrate 3+ strong community partnerships and whose programming will reach 200+ Jewish teens (grades 6 - 12).

Apply for Funding

J-Serve Past Highlights

Celebrating more than 15 years with a fresh take on service.

J-Serve continues to include all forms of meaningful social change. Participating communities are encouraged to explore new opportunities to engage a broader range of Jewish teens by redefining what is traditionally thought about as 'service'. J-Serve welcomes and celebrates all ideas that are grounded in tikkun olam, the repairing of the world.

Direct Service

Advocacy

Philanthropy

Life Skills Training

Issue Organizing

Entrepreneurship

Buenos Aires, Argentina

Buenos Aires, Argentina

Buenos Aires, Argentina

Vienna, Austria

Buenos Aires, Argentina

Princeton, United States

Buenos Aires, Argentina

Toronto, Canada

Buenos Aires, Argentina

Cleveland, Ohio

Across More Than 250 Communities In 30+ Countries Around The World

“Since J-Serve is the International Day of Jewish Youth Service, we feel more connected to the projects because we’re all young people ourselves. Through hands-on service projects, we hope to help as much as we can... The best part is we can inspire everyone to continue to serve their communities beyond J-Serve!”

Rebecca M., Orlando Project Leader

J-Serve Project Planning Toolkit

It's never too early to start dreaming about your next J-Serve project! Review our comprehensive J-Serve Project Planning Toolkit—brought to you in partnership with our friends at Repair the World—to help elevate your program. This toolkit is designed to help translate passions into a project vision that speaks to the interests, skills, and creativity of your community.

We hope this resource will serve as a useful reference guide for teen project coordinators and professional staff alike.

Project Planning Toolkit

Step 0: Learn

Before you dive into the planning process, be sure to learn what's important to the success of your event. Review the goals and parameters of the initiative you're working toward, and understand key opportunities for innovation to elevate your experience from good to WOW.

Understand Event Goals, Parameters, and Opportunities

  • What is the purpose of this initiative?

  • How can you maximize creativity and innovation in working toward stated goals?

  • How can this effort be layered into your programming calendar to enhance your funnels?

Review Objectives and Define Success

  • What does success look like for this experience (including metrics tied to program engagement, quality, innovation/risk, etc.)?

  • How will achieve that success?

Step 1: Ideate

Once you clearly understand the task at hand, IDEATE together with teen and staff leadership to build a unique experience that will best serve your community's needs within the context of the initiative. Do a community mapping exercise, clarify key responsibilities, and establish ambitious (and attainable!) goals.

Map Your Assets

  • What are the unique opportunities (and challenges) afforded by your community - including people, places, experiences, etc. - and how can you take full advantage of them to elevate your event?

Define Leadership Roles

  • What responsibilities are key to the success of this experience, and how will you divide the work (among specific teens and staff) to define expectations and share the load, while also leveraging individual skills?

Set SMART Goals

  • What specific, measurable, achievable, relevant, and time-bound goals will enable you achieve your stated objectives to maximize success?

Step 2: Strategize

With a clear vision to guide you, take time to STRATEGIZE everything you'll need to enable success. Solidify basic logistics, design your program budget, seek out partnerships, outline a clear marketing strategy and swag, designs, all while further elevating your program plan to produce a truly 'high res' experience.

Confirm the Basics

  • What are the key Who, What, When, Where and Why components of your event?

  • What program plan will you use to drive progress toward your desired outcomes?

Elevate Your Outline

  • How will you push your event concept beyond the status quo to build an experience that is as inclusive as possible and that will defy all expectations?

Create a Budget

  • How can you get creative to maximize your experience while minimizing dollars required?

  • Where might you apply for additional funding to go above and beyond for your program?

Identify and Engage Target Partners

  • Considering the nature of your event, what local/national organizations can you engage as community, program, and/or brand partners?

  • How can you leverage parents, alumni, and other stakeholders to help?

Develop an Action Plan

  • What steps are required to turn your program idea into a reality?

  • What tasks and support are needed to make that happen, and along what timeline?

Define Your Marketing and Social Media Strategies

  • How will you leverage your network using all available communication channels to promote your event far and wide?

  • Who will own each touchpoint, and along what timeline?

Determine Pre/During/Post Swag Offerings

  • What relevant, sophisticated, and desirable swag will you offer before/during/after your event to surprise and delight your guests?

  • Where are there opportunities to bulk order items to keep costs low?

Step 3: Hustle

Good things come to those who HUSTLE. Use branded templates and an all-in approach to promote your event early and often. Create smart online systems to stramline registration. Dig deeper to recruit more teens across all social circles, and make sure the press (and the Order!) hear about what you have planned.

Prep Marketing Materials

  • How can you leverage (and customize) available promotional items to build major buzz about your event through a variety of digital, print, and live sharing platforms?

Launch Online Registration

  • How will you use BBYO's online registration portal to promote your event and encourage pre-registration for planning purposes?

  • What other fun information could you collect to inform surprise-and-delight opportunities?

Deploy Your Marketing and Social Media Plan

  • How can you activate your recruitment plan in a way that builds real FOMO among your target audience, and what exciting incentives can you offer to encourage hustling toward pre-registration?

Engage the Press

  • How can you pitch the community impact of your event (to elevate BBYO's brand) in a way that will attract local/national media to take note and either attend or cover the experience?

Celebrate Internally

  • What information can you share about your event to help BBYO build a strong global narrative touting the reach and impact of our Movement's most influential programs?

Step 4: Execute

As you gear up for the big day, get ready to EXECUTE. Send out final reminders, walk through the event with your steering committee, prep supplies and swag for distribution, and BBYO-ify your venue. Steward prospects (and members) with intention, and surprise and delight your guests to leave a lasting impression.

Confirm Final Logistics

  • What unanswered questions remain, and how will you address them?

  • How can you use final pre-event reminders and confirmation messages to enhance overall buzz throughout your network?

Prepare the Leadership Team

  • What program moments should be scripted in advance (versus free form), and how should leadership team members plan to handle any issues as they arise?

Transform Your Space

  • How can you use branding and signage, as well as lighting, A/V, risers or other fun seating options, reserved VIP areas, and other venue elements to bring your space to life and enhance its fullness?

Steward Guests from Start to Finish

  • What expectations can you set and systems can you put in place to easily identify prospects (and under-active members) to ensure that all new attendees are well taken care of from the time they arrive to when they leave?

Leave a Lasting Impression

  • What fun surprises, snacks, and/or other program enhancements can you offer to ensure all attendees leave eager for more BBYO?

  • How will you share upcoming event information so everyone knows what's next?

Step 5: Retain

Take advantage of the shared energy and momentum from your event while it's fresh to make sure attendees keep coming back for more. Coordinate an individualized follow-up plan to gather input to inform future programs, say a heartfelt thanks to all involved, and close out the MRIHA model by making the Ask!

Collect Feedback

  • How can you use technology and/or individualized outreach to gather input from prospects and other attendees to help improve your community's WOW programs in the future?

Say Thank You

  • How can you customize available branded templates to personalize your follow-up outreach to all key guest segments (prospects, members, parents, partners, stakeholders, etc.)?

Make the Ask

  • How can you coordinate targeted 'Ask' outreach to invite all prospect attendees to join BBYO in a timely and effective manner?

Resources

Branding

Utilize the J-Serve Brand Kit to get the word out about your event! The Brand Kit includes digital flyers, Instagram story templates, letterhead, header, footer, service certificate, share squares, slide templates, thank you note, values slides, and zoom backgrounds. We've linked some of the examples from the kit below. Get creative and let us know if you need any help. You can access the designs via Google Drive or Canva (contact your local staff about Canva access).

Access Templates

Share Square

✪ Available on BBYO's Canva Team
Blast this image on all of your social media channels and be sure your friends share it on their personal accounts. Add your event information in the caption of the image.

Download

Cover Photo

✪ Available on BBYO's Canva Team
Make your Facebook event and social media profile look sharp with this event cover photo.

Update Yours

Customizable Flyer

✪ Available on BBYO's Canva Team
Share the details about your event with this customizable flyer template. Hang these flyers at all of your local hang out spots. Two versions available for events with and without community partners.
Size: 8.5'x11''

Download

Customizable Promotion Slips

✪ Available on BBYO's Canva Team Customize them, cut them up, and hand them out to all of your friends at school, practice, clubs, and more to make sure everyone knows they're invited to your program.
Size: 8.5'x11''

Download

Poster

✪ Available on BBYO's Canva Team
Hang the official posters all over your city to create buzz and excitement.
Size: 11''x17''

Download

Photo Watermark

✪ Available on BBYO's Canva Team
Drop this watermark on your photos to promote your event on social media!

Download

Letterhead and Header/Footer

✪ Available on BBYO's Canva Team
Utilize this letterhead when making formal asks to community partners or guests to join your event. If you're an overachiever, you can put all of your official program outlines in this document.

Download

Welcome Board

✪ Available on BBYO's Canva Team
Place this board outside of your event entrance so everyone knows they're in the right place.

Suggested vendor: Vistaprint
Instructions: Order from Vistaprint (or any local print shop) a 22”x28” full-color
foam core board.
Ballpark price: $40

Download

Vinyl Banner

✪ Available on BBYO's Canva Team
Place this banner at the heart of your event. Be sure it's visible for any special photo moments.

Suggested vendor: Echod Graphics
Instructions: Select vinyl banners > 13 oz. vinyl banner > 4’Hx8’W. Depending on your space add grommets or pockets for hanging. Grommets are recommended every two feet and work with command hooks. Pockets are great if you already have a banner stand. Upload artwork after you order and be sure to get a proof.
Ballpark price: $50

Download

Step and Repeat

✪ Available on BBYO's Canva Team
Order a step and repeat to make everyone feel like a VIP. Bring additional props and throw a red carpet in front of the step and repeat to really go big.

Suggested vendor: Echod Graphics
Instructions: Select vinyl banners > 13 oz. vinyl banner > 8’Hx10’W > select grommets or pockets depending on how you are hanging. Grommets work with command hooks and pockets work with a banner stand. If you need a banner stand, you can purchase one here.
Ballpark price: $100

Download

Poster

✪ Available on BBYO's Canva Team
Plaster every wall of your event with one of the official posters. If a step and repeat is not in your budget, print out a few dozen of these posters to make a photo wall.

Suggested Vendor: Order from Vistaprint (or similar printing company) a 11’’x17” full-color print on card stock paper or print at local office.
Ballpark price: $1/print

Download

Snapchat Filter

✪ Available on BBYO's Canva Team
When everyone is posting with this filter, the FOMO will be real.

Instructions:
Submit on Snapchat at least 24 hours before your event.
Ballpark price:
$5

Download

Values Posters

✪ Available on BBYO's Canva Team Instructions: Print on 11"x17" paper at a local print shop or in your community office to decorate your space.

Download

Backup Sign-In Sheet

✪ Available on BBYO's Canva Team
We recommend that your event sign-in be online through a form, but we know things happen. Maybe your venue doesn't have WiFi or the sign-in link isn't working. Whatever the case may be, print out a few dozen copies of this sign-in form to ensure you capture the information of everyone at your event.

Download

Service Hours Certificate

✪ Available on BBYO's Canva Team
Honor the participants at your project with the official J-Serve Service Hours Certification. This document can be used to verify J-Serve hours to schools, institutions, and organizations.

Download

Thank You Notes

✪ Available on BBYO's Canva Team
Don't forget to thank all of the people, partners and planners who helped make your event possible. A handwritten note means the world.

Instructions: Order from FedEx (or similar
printing company) a 7’’x10” full-color print
on card stock paper.
Ballpark price: $2/print

Download

See You Next Time Cards

✪ Available on BBYO's Canva Team
Hand these out at the end of your event to invite your friends to the next big program. These are customizable for you to share information about your next event.

Instructions: Order from Vistaprint (or similar
printing company) a 3.5"x2" full-color business card.
Ballpark price: $10 for set

Download

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#JSERVE2022

Share all of your J-Serve posts with the hashtags #JSERVE2022 to showcase all of the incredible events happening around the world. Maybe if you're lucky you'll get a shout out from @BBYOInsider.